PAULA lOVe, m.a.
TURNAROUND AGENT ~ RELATIONSHIP BUILDER
GROWTH STRATEGIST
Welcome, i'm delighted you're here!
I'm a nonprofit executive with over a decade of experience in fundraising, marketing, and leadership. My focus is on strategic growth planning, data-driven processes, and integrated marketing for nonprofits like yours. I can help you increase awareness, grow your database, and generate more revenue through effective campaigns. Let's team up and achieve amazing results together!
Meet with Paula
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CASE STUDY #1
Partnership with the Rocket Mortgage Classic
CHALLENGE
A new chapter of an established national, youth golf organization that help disadvantaged kids discover the love of the game.This Detroit chapter desired to partner with Rocket Mortgage during its inaugural Rocket Mortgage Classic (RMC). The organization knew by partnering, in a significant way with this event, it would garner benefits as a beneficiary of the RMC to create broader awareness and increase participation.
SOLUTION
Leverage relationships at the Detroit Golf Club to identify the key contacts within the RMC committee. Pitch the main stakeholder at Rocket Mortgage to establish a relationship for partnership with the RMC.
RESULTS
The nonprofit became one of the RMC beneficiaries which resulted in a combined gift of $550k, over three million media impressions, and aided in the 30% increased program participation.
CASE STUDY #2
Food Drive
Across Four Counties
CHALLENGE
A subacute care agency with desire for growth sought an opportunity to engage employees and the community in which it provided services in southeast Michigan.
SOLUTION
An easy to participate giveback campaign where staff and the community donated nonperishable food. Employees were given the opportunity to wear jeans on Fridays. The community appreciated the giveback.
RESULTS
Collected 1.92 tons of food with nearly 100% employee participation. Replenished four food banks in Oakland, Macomb, Wayne and Washtenaw counties.
CASE STUDY #3
Integrated Marketing Campaign
CHALLENGE
A publicly traded, 30+ year-old home care, pharmacy and nurse staffing company seeking an acquisition to support declining profits and employee turnover. It needed a solution to improve internal and external reputation challenges.
SOLUTION
Support the newly revamped brand with a digital campaign that included an employee and client microsite where participants were encouraged to share positive experiences; banners placed on all company owned and franchisee websites to drive traffic; and, print collateral to support and drive traffic to the microsite. Also, incorporated SEO, QR codes, PPC, unique toll free phone numbers and social media.
RESULTS
An enterprise-wide food drive that generated over 600,000 impressions and 13,000 leads resulting in a $2 million revenue increase in 18 months, and an acquisition of pharmacy division by Walgreen's.
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